Replacing word of mouth with a real way to find the right fit
F&B Guru exists because hiring in hospitality has always run on luck — a friend of a friend, a name passed around, a hope that it works out. We built a better way.
Yousuf Hasan
Founder, F&B Guru & Primi Digital
20+ years in restaurants
F&B Guru’s founder, Yousuf Hasan — also the founder of Primi Digital — has worked in the restaurant industry for over twenty years, across nearly every role it has to offer: owner/operator, executive, consultant, and marketer.
The idea took shape during a conversation with two fellow consultants about how they find restaurants to work with. The answer, it turned out, wasn’t much of an answer at all — word of mouth, a friend of a friend, and not much else.
A problem from both sides of the table
For an industry built on precision and standards, the way professionals and restaurants find each other had never caught up.
The Guru side
Finding restaurants to work with
Consultants, marketers, and other hospitality professionals had no reliable way to find restaurants that needed their expertise — just referrals and luck.
The restaurant side
Finding the right professional
He’d seen the same problem from the restaurant side, too. Searching for a DJ, a photographer, a bookkeeper — it usually comes down to similar randomness.
- A few names passed around
- A lucky recommendation
- Hoping it works out
Why we built F&B Guru
Elevate the restaurant industry, one great match at a time.
F&B Guru was created to change how professionals and restaurants find each other — connecting quality, vetted hospitality professionals with restaurants looking to operate more effectively and efficiently, replacing guesswork with a real, reliable way to find the right fit.